The Team

John Haber

Founder & CEO

John Haber is the Founder and CEO of Spend Management Experts. With over 25 years of supply chain experience, John has helped some of the world’s leading brands drive greater efficiencies through their supply chain operations while reducing transportation, distribution and fulfillment costs.

Haber began his career at UPS where he held various executive level positions in corporate finance and corporate strategy and was instrumental in developing profitability and costing models. He also managed the carrier’s National Accounts Profitability Group where he audited the pricing and profitability of UPS’ top customers.

Haber’s finance background combined with decades of experience working with high volume shippers enables him to offer unique insights on strategic supply chain planning including distribution model optimization, transportation cost analysis, and carrier contract optimization and compliance.

Haber is widely considered one of the logistics industry’s foremost thought leaders on transportation spend management. He is frequently quoted and published in national business and trade media such as the Wall Street Journal, Reuters, Bloomberg, USA Today, Fortune, The New York Times, Supply Chain Brain, Loadstar, Inbound Logistics and more, as well as publishing a bi-monthly column in Parcel magazine. In 2019, John was named one of the top 100 Supply & Demand Chain Executive Pros to Know for the eighth consecutive year. Additionally, under Haber’s leadership, Spend Management Experts was recognized by Inc. Magazine, being named to the 35th annual Inc. 5000 list as one of America’s fastest-growing private companies.

Haber holds a BA in Political Science from the University of North Carolina, Chapel Hill.

Matt Huckeba

Chief Operating Officer

As Chief Operating Officer at Spend Management Experts, Matt Huckeba is responsible for the business and financial operations of the company. Bringing over a decade of operations experience to SME, Matt manages the day-to-day operations of the business as well as cross-functional processes and strategic direction. Specific areas of focus also include client delivery and management, financial operations, legal workflow, compliance policy and implementation, and overall process improvements.

Huckeba began his career in personal wealth management, before joining Intelligent Audit in 2010 as a founding partner in the Atlanta office. During his time at IA Huckeba participated in numerous business functions including business development, direct sales, strategy, finance, legal and overall corporate operations. After departing IA, Huckeba consulted on business operations, worked as a real estate attorney and became a partner in an Atlanta-based restaurant group.

Huckeba holds a dual BA from the University of Georgia and a JD from the University of Georgia School of Law.

Kim McQuilken

President, Sales & Marketing

As President of Sales & Marketing at Spend Management Experts, Kim McQuilken applies more than 30 years of executive leadership experience to his role. He has been instrumental in defining the strategy that has contributed to the company’s explosive growth including management of SME’s extensive channel partner network as well as direct oversight of Brand, Marketing and Thought Leadership campaigns.

The former NFL quarterback spent more than 20 years in the entertainment and sports media business, including holding various leadership roles at Turner Broadcasting System (now Warner Media). Key positions included Director of Marketing of Turner’s Goodwill Games in St. Petersburg, Russia; Vice President of Business Development for Turner Home Entertainment; Senior Vice President of Cartoon Network Enterprises; and Executive Vice President of Media Sales & Marketing, and Licensing of Cartoon Network—with direct-report responsibility for more than 100 employees, and $450 million in revenue.

McQuilken was selected by the Atlanta Falcons in the third round of the NFL draft. He spent five seasons with the Falcons, followed by three years with the Washington Redskins where he served as the back-up to All-Pro quarterback Joe Theismann. He is a former college football commentator (ABC Radio, ESPN & various freelance assignments), author of “The Road to Athletic Scholarship” (published and released by NYU Press), and, since 1996, a member and former vice chair of the Chick-fil-A Peach Bowl team selection and marketing committee, and currently a member of the Board of Advisors.

McQuilken holds a BA from Lehigh University in Bethlehem, PA. While at Lehigh he was recognized as a consensus All-America quarterback, outstanding player of the Eastern Collegiate Athletic Association was team MVP & Co-Captain and was recognized with the Undergraduate Merit Award.

Traci Doenitz

Senior Vice President, Information Technology & Finance

As Senior Vice President of IT and Finance, Traci Doenitz directs all technology related initiatives and processes and is committed to the continued development and improvement of SME’s proprietary technology. She is also responsible for leading the company’s financial and accounting operations. In addition to coordinating financial planning and budget development, Doenitz oversees the preparation of client invoicing and financial reporting and analysis. In her role, Doenitz leverages more than 20 years of major carrier and logistics consultancy experience including enterprise planning/data warehousing systems, global long-term financial forecasting, domestic business planning, product profitability planning and international activity-based cost modeling.

Doenitz holds a BA from Emory University, and an MBA from Georgia State University.

Brian Broadhurst

Vice President, Transportation Solutions

Brian Broadhurst brings more than 15 years of experience leading large-scale global transportation cost reduction initiatives to Spend Management Experts. As Vice President of Transportation Solutions, he is responsible for account delivery services, internal process improvements and strategic data modeling initiatives. He’s been recognized by Supply & Demand Chain Executive as a top 100 “Provider Pro To Know” in both 2017 and 2020.

Previously, Brian was a Manager at Accenture where he led multiple global transportation procurement projects identifying more than $30 million in Truckload, Intermodal and Air Freight savings. Additionally, he successfully led network planning work stream initiatives to optimize Air Freight routing for international Air and Ocean freight providers.

He began his career at UPS Supply Chain Solutions as a Logistics Engineer and Project Manager where he was the Lead Engineer for UPS Freight Truckload new business opportunities. During his time with the carrier, Brian used Truckload routing software to design solutions and price transportation service offerings contributing to an annual growth of $10 million.

Broadhurst holds a BS in Industrial Engineering from the Georgia Institute of Technology.

Steve Clow

Vice President, Truckload

As Vice President of Truckload, Steve Clow brings more than 35 years of experience in the ground transportation industry to his role. From a rate analyst up to Vice President of Sales with prominent truckload carriers in the industry, he has worked with many Fortune 100 companies such as P&G, SuperValu, Coca Cola & Ford Motors. Through these experiences, Clow developed the awareness of how to generate savings, while maintaining profitability for his clients.

Clow is a Graduate of the University of Alabama, where he enjoyed the start of a brief career in baseball.

Gary Colangelo

Vice President, Business Development

As Vice President of Business Development, Gary Colangelo is responsible for overseeing SME’s newly developed strategic accounts. He has over twenty years in the transportation supply chain industry, thirteen of those at UPS, holding various titles within their National Accounts, Corporate Pricing, Revenue Management, Business Development and Sales divisions. Colangelo has assisted numerous national and global corporations with spend management pricing/cost optimization plans helping to maximize and achieve their long-term profitability goals.

Gary holds a B.S. in Business Administration, Marketing from the Statue University of New York, Brockport, and earned a graduate certificate at the University of Georgia.

Scott Cornwell

Vice President, Finance & Technology

As Vice President of Finance and Technology, Scott Cornwell directs all technology related initiatives and processes and is committed to the continued development and improvement of SME’s proprietary technology. He is also responsible for leading the company’s financial and accounting operations. In addition to coordinating financial planning and budget development, Cornwell oversees the preparation of client invoicing and financial reporting and analysis. With previous positions at such companies as AGL and Arconic, Cornwell leverages a decade of experience in Finance, across a multitude of industries, where he honed his skills in process improvement and leveraging technologies to maximize efficiencies.

Cornwell holds a BSBA in Finance from the University of Central Florida, an MBA from Stetson University and a JD from the Stetson University College of Law.

Melissa Runge

Vice President, Analytical Solutions

In her current role as Vice President of Analytical Solutions at Spend Management Experts, Melissa Runge serves as a strategy consultant, bringing transparency and understanding to clients’ supply chain spend across primary logistics disciplines including transportation, fulfillment and distribution.  She focuses on increasing bottom-line profitability through managing strategic initiatives, customer agreements and go-to market strategies for clients.

Previously, Melissa held positions at such Fortune 500 companies as UPS, Georgia Pacific, Kimberly Clark and AGCO which has given her a unique 360 degree understanding of client contract management and transportation needs.  Melissa has spoken at industry events including Parcel Forum and the JOC Inland Distribution Conference and is a frequent contributor to publications such as Inbound Logistics, Multichannel Merchant and Supply & Demand Chain Executive, as well as being CSCMP mentor.  Supply & Demand Chain Executive has recognized Runge with multiple awards including top 100 “Provider Pro To Know,” in 2018 and “Women in Supply Chain” in 2020.  She also holds board appointments with both Metropolitan Counseling Services in Atlanta and Girl Talk Inc. nationally.

Runge holds a BA from University of Kentucky and an MBA from Oglethorpe University.

Paul Steiner

Vice President, Strategic Analysis

As Vice President of Strategic Analysis, Paul Steiner is responsible for managing the analysis, audit and reporting operations that allow clients to maximize shipping efficiencies. Paul brings more than 30 years of experience to the table, 19 of those inside UPS, with focus on corporate finance, network optimization, new product development and launch and business analytics in the specialty areas of pricing/costing development & modeling, expense forecasting, profit planning time study and cost ascertainment.

Steiner has been recognized as Supply & Demand Chain Executive “Pro To Know” multiple times and regularly shares his industry knowledge in publications such as the Atlanta Business Chronicle, Inbound Logistics, Journal of Commerce, Multi-Channel Merchant, among others.

Steiner holds a BBA from the University of Massachusetts at Amherst—Isenberg School of Management, and an MS in Operations Management from Georgia State University—J. Mack Robinson College of Business.

Jordana Crow

Director, Strategic Alliances & Community Affairs

As Director of Strategic Alliances & Community Affairs at Spend Management Experts, Jordana Crow brings more than 20 years of marketing experience to SME where she is responsible for managing the company’s philanthropic endeavors, local business outreach, conference and event participation and working on strategic marketing initiatives.

Previously, Jordana spent nearly a decade with the Cartoon Network in the Strategic Marketing and Partnerships group. In her role, she led a team responsible for more than 60 on-air, online and on package promotions annually working with such major kids brands as Lego, Nintendo and Warner Bros. She held account management posts at Career Sports and Entertainment and began her career in sports and entertainment marketing successfully registering more than 10,000 athletes and 5,000 team officials at the 1996 Olympics held in Atlanta.

Crow is heavily involved in philanthropic endeavors outside of SME, including participation in the Atlanta Women’s Foundation 2020 Inspire Atlanta Leadership class. Crow holds a BA in Sociology from Emory University.

Cathy Roberson

Director, Content Marketing

As Director of Content Marketing at Spend Management Experts, Cathy Roberson is responsible for strategy and execution as it relates to all content such as research and analysis, white papers and blog posts.

Roberson began her career as a librarian before moving into the market research & usability studies field working first with an internet consulting firm before landing at UPS. She spent more than a decade there, primarily at the Supply Chain Solutions subsidiary where she was responsible for competitive and market analysis, assisted with M&A due diligence and new product development. In the final years, Roberson gained valuable experience in freight forwarding operations working as part of a support team for a large UPS customer, before moving on to a logistics research firm and then striking out on her own, establishing a logistics-focused market research firm, Logistics Trends & Insights.

Roberson holds a BA from Winthrop University, a Masters in Library Science from University of South Carolina and an MBA from Mercer University.

Richard Rosario

Director, Database Modeling & Data Analytics

In his role as Director, Database Modeling and Data Analytics at Spend Management Experts, Richard Rosario monitors industry activity on an ongoing basis. He oversees all of our data schemas and algorithmic modeling on behalf of the more than 100 clients worldwide to optimize shipment savings.

As part of the team responsible for designing, creating and publishing the reports for SME’s online reporting portal, Rosario also maintains our Tableau reporting environment to ensure real-time data and statistics are available for both external and internal analysis.

Rosario has been with SME since its inception. Previously, he spent more than 11 years in the IT industry as an application/web engineer and senior data analyst.

Rosario was recently recognized as a 2020 Supply & Demand Chain Executive “Pro to Know”. He holds a BS in Business Management and Marketing from Cornell University and an MIT from American Intercontinental University.

Onkar Sonalker

Software Development Manager

Onkar Sonalker joined Spend Management Experts in 2012 as Software Development Manager, providing his expertise to streamline the processes that enable transportation savings. In this capacity, he is responsible for developing robust analysis, transportation audit and other critical software needed by SME consultants to optimize clients’ supply-chain spend.

Previously, Sonalker served as an application developer with a broad-based logistics consulting firm. Prior to joining the consulting world, he was with the Center for Assistive Technology and Environmental Access (CATEA) at the Georgia Institute of Technology as a graduate research assistant. During his time there, he developed a mobile medical device that was part of a pervasive medical computing initiative.

Sonalker is a graduate of Champlain College and holds an MS in Computer Science from the Georgia Institute of Technology. He was also awarded a Graduate Certificate in Program for Engineering Entrepreneurship—Georgia Tech College of Management.

Billie Fuller

Data Analyst

Billie Fuller brings over 30 years of experience in the transportation industry across revenue recovery, finance, accounting, billing and collections to Spend Management Experts. In her role as Data Analyst, Fuller applies her experience, to ensure that SME clients recover all the savings they are due from UPS and FedEx, a key component of helping them effectively maximize their shipping, freight and transportation spend. Her knowledge of the intricacies of the environment and industry processes as well as her persistence and attention-to-detail in the monitoring of carrier contracts and compliance make her an invaluable member of the SME team.

Fuller has been with SME since its inception. Previously, she spent 18 years with the world’s largest shipping company.

Michael Moffat

Financial Analyst

In his role as Financial Analyst for Spend Management Experts, Michael Moffat is responsible for collaborating with our Finance and Analysis teams on client billing and accurate financial reporting, as well as driving automation of such tools and identifying and supporting process improvements. Prior to joining SME, Moffat held analyst positions at Heatcraft, UPS and BCD Travel.

Moffat received a BBA in Information Systems from the Parker College of Business at Georgia Southern University. He also holds multiple Licenses and Certifications from Microsoft, Corporate Finance Institute and IBM.

Andrea Kanter

Marketing Coordinator

As Marketing Coordinator, Andrea Kanter plans and executes all of SME’s marketing campaigns across SEO/SEM, email and social media platforms. She is also responsible for developing ROI metrics for all campaigns and acts as a support to SME sales by developing case studies, sales marketing decks and sales presentations. In addition, Kanter manages the daily activities of the company’s public relations.

Previously, Kanter served as a Search Implementation Specialist at Cox Automotive Inc. where she worked towards conducting keyword research, optimizing website content and developing SEO strategies for Dealer.com clients.

Kanter holds a BBA in Marketing and has a Certificate in Legal Studies from the University of Georgia.

Sarah Towner

Sales Coordinator

In her role as Sales Coordinator, Sarah Tower is responsible for managing SME’s sales database and reporting capabilities, working with our Legal and Compliance department to generate and file client contracts and managing the communication process and meeting scheduling for SME C-level executives with outside sales prospects. Additionally, Towner serves as the key liaison to SME’s channel partners. Previously, Towner worked as an IT recruiter in the Atlanta area.

Towner holds a BS from the University of Georgia, and currently serves as a Varsity Lacrosse coach at Roswell High School.